Reading people's body language is tough to decode when face to face. But if you're writing a full-blown long-form sales letter, believe me.

" A sense of urgency can also be created with a time-limited special offer, such as a discount or premium if you order by a certain date. You can create a sense of urgency in your subject line by incorporating a time element. "I think a true appliance sold and supported by HP would be their best play," Haff said. And posting the highlights of your life might push your prospect.

Make it easy to trade ideas. Magnets Mail a magnetic business card. " Lesson: Just as you shouldn't let failure grind you down, don't let success lull you into complacency. " He's on my short list of blogs I love to read. Professional accomplishments.

Warning: Smarty error: unable to read resource: "brain-storm-technique. Org This site owner backs up his claims of scarcity with a screenshot.

Please cancel account instantly. That's the message from the man known as the "father of Java," James Gosling.

) For offline sales letters, I usually use Times New Roman for my headlines and actual text, and Courier 10 for testimonials and lift letters (click here for samples), or.

And until recently it came with a license that said: "The source is open but you can't redistribute the results of any of your changes without passing the test suite.

According to this formula, strong subject lines are: Urgent Urgency gives the reader a reason to act now instead of later.

Extra bonus Instead of discounting your products for any order before a deadline, I suggest you offer a bonus instead.

Venture capitalists have been keen to ride IBM's coattails.

There's nothing that replaces somebody putting on a black hat and saying, "OK, I'm gonna try to break you. Lesson: To become as successful as you would like, consider the possibility that all you must do is slightly increase your ratio of success to failure. Because it's the only way that you can come to trust a piece of software.

Ad managers are constantly bombarded by requests for "incidental" pieces of product literature.

Which would you choose?

Virtualization lets a single system run multiple operating systems simultaneously; multicore processors amplify the consolidation trend by enabling individual servers to handle more work.