Trouble creating new package

[Jack Mitchell <ml@communistcode.co.uk>]

Good morning everyone,

I am currently having issues creating a (very!) simple package. I have 
looked at the latest reference manual and studied other .bb files to no 
avail.

I am trying to build a simple web server called Hiawatha. To install 
(http://www.hiawatha-webserver.org/howto/compilation_and_installation) 
it consists of a simple:

./configure

make

make install

Now, for the life in me I cannot replicate this behaviour in a .bb file. 
This is what I have so far:

DESCRIPTION = "Lightweight secure web server"
HOMEPAGE = "http://www.hiawatha-webserver.org"

LICENSE = "GPLv2"
LIC_FILES_CHKSUM = "file://COPYING;md5=a9b0a0eb7c54c87ec6ac05f5f603df6a"

SECTION = "custom"

PR = "r0"

SRC_URI = "http://www.hiawatha-webserver.org/files/hiawatha-7.8.2.tar.gz"

SRC_URI[md5sum] = "8aff3f8c759871ea1d1ff22e98030332"

do_configure () {

   ./configure --disable-ipv6 \
              --disable-ssl \
              --disable-toolkit \
              --disable-xslt \
              --disable-largefile \

   oe_runmake

}

do_install () {

   oe_runmake install DESTDIR=${D} SBINDIR=${sbindir} MANDIR=${mandir} \
     INCLUDEDIR=${includedir}

}

Could someone point me in the right direction, I feel this should be an 
extremely easy piece of software to build - I think I'm just not 
understanding the build system correctly....

The error I receive when trying to build this package is:

ERROR: Function 'do_install' failed (see 
/home/jack/yocto/poky-git/beagleInitial/tmp/work/armv5te-poky-linux-gnueabi/hiawatha-7.8.2-r0/temp/log.do_install.6289 
for further information)
| NOTE: make -j 9 -e MAKEFLAGS= -e install 
DESTDIR=/home/jack/yocto/poky-git/beagleInitial/tmp/work/armv5te-poky-linux-gnueabi/hiawatha-7.8.2-r0/image 
SBINDIR=/usr/sbin MANDIR=/usr/share/man INCLUDEDIR=/usr/include
| make: *** No rule to make target `install'.  Stop.
| ERROR: oe_runmake failed

Thanks in advance,
Jack.