But if you only list features - if you don't spell out the benefits for your visitors - then you are hoping they'll take the time to translate each of your specified features.

But if you only list features - if you don't spell out the benefits for your visitors - then you are hoping they'll take the time to translate each of your specified features.

[Parsons]

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It's real clunky saying, "Okay, everyone, type in this url .
They are the words that should appear prominently in your headlines and hyperlinks. Value is a trade-off. Best of all, most of us didn't even need to look at the instructions to get the hang of it .
So if you have thousands, even millions, of visitors to your Web site, how do you talk to each one as an individual? Guess which one predisposes me to take action. We couldn't responsibly justify our existance without them.
New PublicationsYou'll also want to keep an eye on our publications page. Drain the brains of everyone who interacts with your customers and hears how they phrase their own needs.
These words constitute the implicit promise that you understand and can meet the felt needs of your visitors. These are going to be busy folks for the next two years, monitoring email practice and writing up stacks of reports to evaluate the effectiveness of the Act.

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