From mboxrd@z Thu Jan  1 00:00:00 1970
From: Baruch Siach <baruch@tkos.co.il>
Date: Wed, 11 Sep 2019 15:15:03 +0300
Subject: [Buildroot] Buildroot Logo Pictograph
Message-ID: <87tv9jrpvc.fsf@tarshish>
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To: buildroot@busybox.net

Hi Buildroot developers,

We have a nice recognizable logo that illustrates what Buildroot is
about. Being far from expert (or even amateur) in graphic design, I find it
perfect. But when Hadas Cohen, SolidRun's graphic designer, considered using
the Buildroot logo in a brochure, she noticed a problem. It turns out that a
realistic picture is no go for logo design. As a result she could not use the
logo as is, because it looks markedly different than other logos in the
brochure.

Hadas referred me to this professional looking explanation of why photograph
is not a good choice for a logo:

  https://forums.adobe.com/thread/1270284

Hadas also collected a few hundred random logos to demonstrate the point:

  http://tinkie.tkos.co.il/buildroot-logo/2616906744_a238697a95_b.jpg

SolidRun management agreed to let Hadas design an iconic pictograph version of
the Buildroot logo. Here is the result.

Two colored logo alternatives:

  http://tinkie.tkos.co.il/buildroot-logo/colored_logo.png
  http://tinkie.tkos.co.il/buildroot-logo/colored_logo2.png

Two monochromatic alternatives:

  http://tinkie.tkos.co.il/buildroot-logo/bw_logo.png
  http://tinkie.tkos.co.il/buildroot-logo/bw_logo2.png

Hadas can provide the vectorized SVG and PDF sources of these raster images.

What do you think?

baruch

-- 
     http://baruch.siach.name/blog/                  ~. .~   Tk Open Systems
=}------------------------------------------------ooO--U--Ooo------------{=
   - baruch at tkos.co.il - tel: +972.52.368.4656, http://www.tkos.co.il -