having trouble getting device from kobject

[chris@basementcode.com (Christopher Harvey)]

I added an entry to a sysfs device (drivers/mtd/nand/omap2.c) like 
this:

static int __devinit omap_nand_probe(struct platform_device *pdev)
{
    ...
    ...

	ret = sysfs_create_group(&pdev->dev.kobj, &ef_group);
	if (ret) {
		err = -ENOMEM;
		goto out_free_info;
	}

    ...
    ...
}

that works, I get the following files:
/sys/devices/platform/omap2-nand.0/0xEF/set
/sys/devices/platform/omap2-nand.0/0xEF/unset
(I added the 0xEF directory and the set and unset files)

then in the store function of one of the attributes I do this, in an 
attempt to get the original pdev back:

static ssize_t EF_set_store(struct kobject *kobj, struct kobj_attribute 
*attr,
			 const char *buf, size_t count)
{
	struct kobject *nand_kobj = kobj->parent;
	struct device *dev = container_of(nand_kobj, struct device, kobj);
	struct platform_device *pdev = container_of(dev, struct 
platform_device, dev);

	printk(KERN_ALERT "pdev is 0x%x\n", (unsigned int)pdev);

	return count;
}

but I'm not getting the same address back. Not sure why.

thanks,
Chris