[Fr*e-Content] Planning Is Taking Advantage Of Risks

[Fr*e-Content] Planning Is Taking Advantage Of Risks

[Claude Jollet]

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Article Title: Planning Is Taking Advantage Of Risks
Author: Claude Jollet
Word Count: 816
Article URL:
Format: 64cpl
Author's Email Address: claude_jollet[at]sympatico.ca (replace
[at] with @)

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Planning is the management of risk ... while there are no risks
involved (yet), and while it is still safe to take action ...
proactive action, that is! Planning is being able to recognize
friends from foe ... before going into “business battle”.
Planning is the dressed rehearsal before the premiere. Here is
a “behind the scene” look at what the planning process is all
about. 
 
An Eventful Journey 
 
Many (too many) aspiring entrepreneurs see the business plan as
a set of documents describing their intentions and aspirations.
Planning before going into business is much more than that! 
 
Business life is made up of events that occur sequentially,
from cause to effect, as well as simultaneously, randomly, and
spuriously. These events can occur within your sphere of
influence, as well as on the periphery. They can, and will,
also occur far removed from your knowledge ... apparently
harmlessly! 
 
Each event can be a source of risks and opportunities for you
and your business. Consequently, planning is the process by
which you aim to maximize the beneficial effects of the latter,
while minimizing the adverse effects of the former. 
 
A risky situation or event gives you the opportunity to put
into action a counter measure that will benefit your business.
You will have some of those measures planned, hopefully! One of
the major advantages of a planned counter measure is that you
can put it in effect ... while your competition is still
destabilized! 
 
A Picture Is Worth ... 
 
Any successful entrepreneur will tell you that you have to
picture yourself going through the motions, to know how to
react when the time comes. 
 
Rehearsing lets you discover which events – and situation
within an event - you may not be ready for. Planning lets you
do just that. When you find you would not know how to react in
a given situation, you can visualize your actions – before,
during, and after the given event or situation – and test them
for effectiveness. While still “off stage”, you can rehearse
your moves until you find the proper ones to do. 
 
Before The S... Hits The Fan 
 
I mentioned that there are actions that have to be taken before
the event. That is perhaps the most important part of planning.
If you do your business research right, you will find that
there are undesirable events you can indeed avoid, by simply
avoiding the actions – or inactions – that will put you in
trouble! You can easily identify these negative moves with
proper planning. You can eliminate them from your winning
scenario, before they have any chance of harming your business.
That is what being proactive really means. 
 
During The Storm 
 
Nobody can foresee everything. Planning helps you eliminate as
many unknowns as humanly possible. However, there will be times
when things happen so fast, or in an unforeseen way, that you
can be destabilized, even driven into a state of panic. You can
avoid dangerous false reactions during a potentially disruptive
event. You can avoid being overcome by doubt. You can practice
reacting in front of the unknown. You can rehearse to react in
a controlled fashion. 
 
Remember though that the best defense is offense. Proper
planning is a potent form of offense. Your competition will
never know your state of preparedness ... until it's too late! 
 
After The Wind Has Died Down 
 
That's when you take advantage of the good moves, and you
recover – hopefully unharmed – from the bad ones. You can learn
how to do that too! In fact, your business cannot grow if you
cannot master the art of taking swift advantage of a favorable
situation ... and of swiftly recovering from harmful ones. With
proper planning, and training, you can learn how to recognize
both, and take appropriate actions. 
 
Planning ... Takes Planning 
 
As you might have guessed by now, planning itself ... takes
planning and practice! Before going into business, get a
professional trainer to help you go through the moves with a
training (learning) plan that will suit your needs. Get a coach
to help you work on your mindset and resolve. In other words, do
not hesitate to seek the help of reputable people who have been
there, and done it. 
 
The professional trainer, and coach, will help you: 
 
* identify what you have to take into account, 
* see the business game, play by play, 
* avoid getting lost in rehearsing false moves, 
* go through the motions, in a professional manner, before you
go into action, 
* plan how to recover from your mistakes. 
 
In short, they will help you build your confidence, and
competence, one small – planned – move at a time.


About The Author: Claude Jollet is a former planning advisor to
major industrial and commercial clients. He specialized in
weather related operational planning issues. He holds a B.Sc.A.
specializing in business process analysis and automation. He now
devotes himself to the promotion of entrepreneurship on

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