From mboxrd@z Thu Jan 1 00:00:00 1970 Received: from relay.sgi.com (relay2.corp.sgi.com [137.38.102.29]) by oss.sgi.com (Postfix) with ESMTP id 1A6947CA1 for ; Sun, 24 Jul 2016 06:47:33 -0500 (CDT) Received: from cuda.sgi.com (cuda1.sgi.com [192.48.157.11]) by relay2.corp.sgi.com (Postfix) with ESMTP id AABBA304039 for ; Sun, 24 Jul 2016 04:47:29 -0700 (PDT) Received: from imss2.starhub.net.sg (imss2.starhub.net.sg [203.116.255.5]) by cuda.sgi.com with ESMTP id rD0RdBekLgHQvVCO for ; Sun, 24 Jul 2016 04:47:19 -0700 (PDT) Received: from kbsmtao151.starhub.net.sg (smtp.starhub.net.sg [203.116.2.144]) by imss2.starhub.net.sg (Postfix) with ESMTP id 28C325714E2 for ; Sun, 24 Jul 2016 18:08:52 +0800 (SGT) Message-Id: From: "Social Media for Business" Subject: 3 Effective Ways toTurn Enthusiastic Customers into Your Powerful Marketing Force Date: Sun, 24 Jul 2016 19:47:14 +0800 MIME-Version: 1.0 Reply-To: No Reply List-Id: XFS Filesystem from SGI List-Unsubscribe: , List-Archive: List-Post: List-Help: List-Subscribe: , Content-Type: multipart/mixed; boundary="===============0552655449651141206==" Errors-To: xfs-bounces@oss.sgi.com Sender: xfs-bounces@oss.sgi.com To: xfs@oss.sgi.com --===============0552655449651141206== Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable

19 Au= g 2016=20 (Fri)
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S= ocial=20 Media Advocacy
Turn=20 Enthusiastic Customers into Your Powerful Marketing=20 Force

Over=20 100 Upcoming Courses

Engage, motivate and= =20 inspire your team today! Check out our latest course list= ing=20 or contact us @ 6720 3333 for A FREE Quotation for Custom= ized=20 In-house training Save=20 40% or up to 400% Tax Rebate via Productivity and Innovat= ion=20 Credit (PIC)
For more information, contact u= s or=20 visit=20 http://www.iras.gov.sg/irashome/picredit.aspx

Course=20 Information

Date 19 Aug 2016 (Fri) Venue 100=20 Orchard Road, Hotel Concorde Time 9am=20 to 5pm Fees $588=20 |
$352 After PIC Grant of 40% (inclusiv= e of=20 1 buffet lunch and 2 light=20 refreshments)

Register=20 Now

Contact Ms Grace Zheng 6720 3333 or em= ail:=20 = grace@aventisglobal.edu.sgUnsubscri= be

To=20 unsubscribe, please click here

Download Registration= =20 Form

Advocacy - not ads - is what dri= ves=20 purchasing decisions and perception<= /TR>

Organisations and brands marketing on social media wou= ld=20 have developed a sizeable community at some point. As=20 advertising messages become less effective to these=20 communities as consumers become wary, brands and organisa= tions=20 need to leverage on their consumers' 'love' on social med= ia to=20 support key brand messages with more credibility. Unlike= =20 sponsored influencers or celebrities, these everyday cons= umers=20 have much more significant social credibility. In the dig= ital=20 era, Advocacy =E2=80=93 not ads- is what drives purchasin= g decisions=20 and perceptions. Nothing is more authentic or effective.= =20

The Must Have= =20 Guide to Building Positive and Proactive Advocacy=20 Efforts

In this Workshop, You will learn powerful techniques o= n how=20 to find, create and engage your advocates. You will also = be=20 equipped with the relevant skills to harness the power of= =20 Social Media Advocacy and turn them into your Marketing F= orce.=20 This workshop is filled with simple, clear and practical= =20 advice and will show You how to turn your enthusiastic=20 customers into a Powerful Army of brand advocacy across s= ocial=20 media.

Key Takeaways= -=20 Power Tips for Power Users

Join Social Media Experts, Ms Freda Kwok & Ms Nata= sha=20 Zhao for a one-day Hands-On workshop that offers you a=20 strategic framework on developing a Social Media Advocacy= =20 Programme that can be easily adapted to the needs of your= =20 organization or agencies. Through a combination of insigh= ts,=20 case studies and discussions, it will arm you with the ri= ght=20 tools, frame of mind and understanding to plan, prepare a= nd=20 implement your social media advocacy program effectively.= =20 During this intimate workshop, you=92ll receive comprehen= sive=20 training on

How to identify and engage with your brand advocate= s=20
Where, who, what and how to identify and recruit yo= ur=20 social advocates=20
How to provide the tools and resources to your bran= d=20 advocates to encourage them to advocate for your brand= =20
Planning and allocate resources to sustain the prog= ram=20 accordingly=20
How to create an effective content strategy keeping= =20 brand advocates engaged in the short and long-term=20
Using your social advocates correctly and convincin= g the=20 community via discussions to facilitate key conversatio= ns,=20 referrals to encourage trials and influence using socia= l=20 credibility=20
Ways to optimize your social media profiles for max= imum=20 engagement=20
Amplifying key messages by using social Influence u= sing=20 credibility and trust factor=20
Developing legal and communications policy to ensur= e=20 consistence in your online engagement strategy=20
Sustaining your social media advocacy program throu= gh=20 referral=20
Measure the success of the program by setting ROI a= nd=20 KPIs to quantify, measure and review the returns of the= =20 program

Testimonials

Ryan is a great trainer, providing us with practical=20 examples and case solutions as reference for our learning= .=20 Appreciate it. - Ms Anastasia=20
Goh, Challenger

Excellent presentation by Ryan, he was very sharp and= =20 informed, opened
to sharing many useful insights whic= h=20 allow me to develop my social
media skills and=20 policies.=C2 - Ms Sharma, People's=20 Association

Award Winning= =20 Trainer: Mr Ryan Lim

Ryan Lim is the Principal Consultant and Founding Part= ner=20 of QED Consulting which recently won the 'Local Heroes' i= n=20 Content Marketing by Marketing Magazine. He has worked mo= re=20 than 15 years as a digital marketer and is a pioneer in s= ocial=20 media marketing. Ryan is an advisor and strategist to sen= ior=20 management teams of some of the world=92s leading busines= ses and=20 brands with his experience on digital marketing strategie= s,=20 digital team structures, digital reputation management,=20 digital marketing audits, social media crisis management = and=20 social media intelligence. He founded Blugrapes in 2006 a= nd=20 had led his team to be recognized by Marketing Magazine a= s a=20 top three social media agency since 2012before joining QE= D=20 Consulting in 2014.

As an industry thought leader,= he=20 is constantly sought after by leading marketing publicati= ons=20 and events to share his insights and opinions ondigital=20 marketing and social media that often shape the regional= =20 digital marketing industry.Ryan is often invited to train= =20 marketing professionals on digital and social media. He h= as=20 trained over 3,000 marketing professionals from Fortune 5= 00=20 companies and government organizations across the ASEAN=20 region. As course developer for leading tertiary institut= ions,=20 Ryan often lectures at Singapore Management University,=20 Singapore Institute of Management, Aventis School of=20 Management and Ngee Ann Polytechnic. He is also a prolifi= c=20 speaker appearing at key digital marketing industry=20 conferences. On select occasions, he mentors business own= ers=20 of emerging companies on their digital business and=20 strategies.

Ryan currently serves as a Member of t= he=20 Board of Directors of the Media Development Authority, an= d=20 sits on Advisory Committee of Centre for Enterprise and=20 Communication at Republic Polytechnic. He is also an Exec= utive=20 Council Member of Institute of Advertising Singapore sinc= e=20 2011.

Don't Miss It - Register Today!= =20

Seats are limited, Register Online Now to avoid=20 disappointment

Date 19 Aug 2016 (Fri)Venue Hotel Concorde, Orchard RoadTime 9.00am=20 to 5.00pmFee $588=20 | $352.80 after PIC grant of 40% (inclusive of 1 bu= ffet=20 lunch and 2 light refreshments)Enquiries Please=20 contact Ms Grace Zheng(65) 6720 3333 or
email: = = grace@aventisglobal.edu.sg

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