From mboxrd@z Thu Jan 1 00:00:00 1970 From: "Kestler Financial" Subject: Broker Bits Date: Thu, 13 Mar 2003 16:50:02 -0500 Sender: netdev-bounce@oss.sgi.com Message-ID: <414-22003341321502512@kes020w> Mime-Version: 1.0 Content-Type: text/plain; charset=US-ASCII Content-Transfer-Encoding: quoted-printable Return-path: To: "Broker Bits" Errors-to: netdev-bounce@oss.sgi.com List-Id: netdev.vger.kernel.org Sales is sales is sales. NO! NO! NO!=20 As sales people, sometimes we forget the little things. Over the next fe= w weeks I will be sharing what may be review to some of you, and to other= s, it may be new to you. This week I=92ll start with Four Critical Quest= ions I feel ever sales person should be able to answer. 1. Why should I read or listen to you? 2. Why should I believe what you have to say? 3. Why should I do anything about what you=92re offering? 4. Why should I act now? Or in other words, why should I do business with you instead of all other= choices available to me? These are very basic questions, but few sales people can fire back fast a= nswers to them. Your precise answer to these four questions is your Uniq= ue Selling Proposition. You must have this message clearly defined and f= ocused. It must be written down and you must be able to repeat it in the= middle of the night when your spouse wakes you from deep sleep. Everyth= ing you do should answer those questions in a consistent way, whether dir= ectly or indirectly. Marketing is far more systematic and formulaic, than creative. ______________________________ N ext Week: Prospecting A prospect who =91finds=92 you first is more likely to buy from you, than= you finding him. Example: Has you doctor ever called you on the phone during dinnertime, a= sking if you might be looking for help fighting the flu? Sponsored by: KESTLER Financial Group, Inc. 800.699.0299 Jason A. Kestler jkestler@kestlerfinancial.com _____________________________ If you have been forwarded this message and would also like to subscribe = please send a blank email to: mailto:subscribe@kestlerfinancial.com?subj= ect=3Dsubscribe We don't want anyone to receive our mailing who does not wish to receive = them. This is a professional communication sent to insurance professional= s. To be removed from this mailing list, DO NOT REPLY to this message. In= stead, send a blank email to: mailto:unsubcscribe@kestlerfinancial.com?su= bject=3Dunsubscribe=20