FOSDEM'07

FOSDEM'07

[Michael 'Mickey' Lauer]

Developers,

I just confirmation that the OpenEmbedded team managed to acquire a
stand at FOSDEM'07. I'm very excited about this opportunity to present
our achievements to a broad developer audience.

I know that February is still a bit away, but I want to get into
planning this event asap.
I want to have three people at the stand during the day, but at the same
time being able for everyone to have enough time wandering around @
FOSDEM, so we need much more than just three people. Please let's first
gather commitments and then work on a time-table.

I already have commitments from the following people:

Holger
Koen
Marcin
Florian

Who else would like to be there and present OE?

-- 
Regards,

Michael 'Mickey' Lauer | FreeLancer | http://www.Vanille-Media.de

Re: FOSDEM'07

[Leon Woestenberg]

Michael et al,

On 11/16/06, Michael 'Mickey' Lauer
<mickey@tm.informatik.uni-frankfurt.de> wrote:
> I want to have three people at the stand during the day, but at the same
> time being able for everyone to have enough time wandering around @
>


> Who else would like to be there and present OE?
>
I do not consider myself a OE developer in the same league as yours
truly and consortium, but if you need people at the booth you can hire
m... ehh... count me in as a volunteer. Otherwise, I will probably be
hanging out on the frontside of the booth anyway.

I am expecting you are arranging the booth babes this time round?

Regards,

Leon 'Likewise' Woestenberg

Re: FOSDEM'07

[Richard Purdie]

On Thu, 2006-11-16 at 17:30 +0100, Leon Woestenberg wrote:
> Michael et al,
> > Who else would like to be there and present OE?
> >
> I do not consider myself a OE developer in the same league as yours
> truly and consortium, but if you need people at the booth you can hire
> m... ehh... count me in as a volunteer. Otherwise, I will probably be
> hanging out on the frontside of the booth anyway.

We just need people who've used and can talk about OE so you should be
more than qualified. At any given time, we'll try to ensure one of the
"core devs" is around so you should never be in a position where you're
out of your depth as you can refer people to them in case anyone worries
about that.

Mickey: Count me in :)

Cheers,

Richard

Re: FOSDEM'07

[Peter Leemans]

On Thu, 2006-11-16 at 17:30 +0100, Leon Woestenberg wrote:
> On 11/16/06, Michael 'Mickey' Lauer
> <mickey@tm.informatik.uni-frankfurt.de> wrote:
> > I want to have three people at the stand during the day, but at the same
> > time being able for everyone to have enough time wandering around @
> >

> > Who else would like to be there and present OE?
> >
> I do not consider myself a OE developer in the same league as yours
> truly and consortium, but if you need people at the booth you can hire
> m... ehh... count me in as a volunteer. Otherwise, I will probably be
> hanging out on the frontside of the booth anyway.

Hi All,

If I can be of any use, I'll be glad to help.
I'll be at fosdem anyway, so better make myself usefull.

Regards,
Peter Leemans

Re: FOSDEM'07

[Marcin Juszkiewicz]

Dnia czwartek, 16 listopada 2006 17:11, Michael 'Mickey' Lauer napisał:

> I just confirmation that the OpenEmbedded team managed to acquire a
> stand at FOSDEM'07. I'm very excited about this opportunity to present
> our achievements to a broad developer audience.

So now we need to prepare some marketing materials and posters.

> I know that February is still a bit away, but I want to get into
> planning this event asap.

And we need to book planes, hotels. 

I will fly from Warsaw rather then from Berlin (Poznań, where I live, 
has "migration" flights to UK rather then to useful places).

Which hotel you guys propose? I heard about Astrid [1] and Notovel [2], 
both looks as similiar price.

1. http://www.astridhotel.be/en/home.htm
2. http://www.novotel.com/

-- 
JID: hrw-jabber.org
OpenEmbedded developer/consultant

                 Try not! Do, or do not! There is no try!
                 		-- Yoda

Re: FOSDEM'07

[Koen Kooi]

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Marcin Juszkiewicz schreef:

> Which hotel you guys propose? I heard about Astrid [1] and Notovel [2], 
> both looks as similiar price.

both charge around 80 euros per night, including breakfast

> 1. http://www.astridhotel.be/en/home.htm
> 2. http://www.novotel.com/

We could ask for a volume discount, since >10 OE people are going to need a room.

regards,

Koen


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Re: FOSDEM'07

[Marcin Juszkiewicz]

Dnia piątek, 17 listopada 2006 16:33, Koen Kooi napisał:
> > Which hotel you guys propose? I heard about Astrid [1] and Notovel
> > [2], both looks as similiar price.
>
> both charge around 80 euros per night, including breakfast
>
> > 1. http://www.astridhotel.be/en/home.htm
> > 2. http://www.novotel.com/
>
> We could ask for a volume discount, since >10 OE people are going to
> need a room.

*bump*

-- 
JID: hrw-jabber.org
OpenEmbedded developer/consultant

    First they ignore you. Then they laugh at you. Then they fight you.
    Then you win.

Re: FOSDEM'07

[Michael 'Mickey' Lauer]

Marcin Juszkiewicz wrote:
> Dnia piątek, 17 listopada 2006 16:33, Koen Kooi napisał:
>> > Which hotel you guys propose? I heard about Astrid [1] and Notovel
>> > [2], both looks as similiar price.
>>
>> both charge around 80 euros per night, including breakfast
>>
>> > 1. http://www.astridhotel.be/en/home.htm
>> > 2. http://www.novotel.com/
>>
>> We could ask for a volume discount, since >10 OE people are going to
>> need a room.

> *bump*

Richard, could you ask Matthew for his preference? I liked last
year's Astrid, but I'm open. Since I just bought my flight, I'd
like to book hotel soon as well.

-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de

Re: FOSDEM'07

[Richard Purdie]

On Sun, 2006-11-26 at 22:32 +0100, Michael 'Mickey' Lauer wrote:
> Marcin Juszkiewicz wrote:
> > Dnia piątek, 17 listopada 2006 16:33, Koen Kooi napisał:
> >> > Which hotel you guys propose? I heard about Astrid [1] and Notovel
> >> > [2], both looks as similiar price.
> >>
> >> both charge around 80 euros per night, including breakfast
> >>
> >> > 1. http://www.astridhotel.be/en/home.htm
> >> > 2. http://www.novotel.com/
> >>
> >> We could ask for a volume discount, since >10 OE people are going to
> >> need a room.
> 
> > *bump*
> 
> Richard, could you ask Matthew for his preference? I liked last
> year's Astrid, but I'm open. Since I just bought my flight, I'd
> like to book hotel soon as well.

Matthew? :)

Cheers,

Richard

Re: FOSDEM'07

[Michael 'Mickey' Lauer]

Richard Purdie wrote:
>> Richard, could you ask Matthew for his preference? I liked last
>> year's Astrid, but I'm open. Since I just bought my flight, I'd
>> like to book hotel soon as well.

> Matthew? :)

Yes, I thought O-Hand Gang is completely coming as well and
it'd be nice if we would share breakfast. No?

-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de

Re: FOSDEM'07

[Richard Purdie]

On Sun, 2006-11-26 at 23:21 +0100, Michael 'Mickey' Lauer wrote:
> Richard Purdie wrote:
> >> Richard, could you ask Matthew for his preference? I liked last
> >> year's Astrid, but I'm open. Since I just bought my flight, I'd
> >> like to book hotel soon as well.
> 
> > Matthew? :)
> 
> Yes, I thought O-Hand Gang is completely coming as well and
> it'd be nice if we would share breakfast. No?

I'd replied and put Matthew in the cc for comment ;-).

I don't know if he's subscribed and/or if the list is subscriber only
but if his reply bounces from the list, I'll forward it.

Cheers,

Richard

Re: FOSDEM'07

[Richard Purdie]

On Sun, 2006-11-26 at 23:21 +0100, Michael 'Mickey' Lauer wrote:
> Richard Purdie wrote:
> >> Richard, could you ask Matthew for his preference? I liked last
> >> year's Astrid, but I'm open. Since I just bought my flight, I'd
> >> like to book hotel soon as well.
> 
> > Matthew? :)
> 
> Yes, I thought O-Hand Gang is completely coming as well and
> it'd be nice if we would share breakfast. No?

Matthew doesn't know what we're doing and probably won't for a while
yet. We're not sure exactly who will be there atm although I will be :).
Breakfasts were expensive at the Novotel so I'd be tempted by the Astrid
if the  breakfasts were reasonable there.

Cheers,

Richard

Re: FOSDEM'07

[Koen Kooi]

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Richard Purdie schreef:
> On Sun, 2006-11-26 at 23:21 +0100, Michael 'Mickey' Lauer wrote:
>> Richard Purdie wrote:
>>>> Richard, could you ask Matthew for his preference? I liked last
>>>> year's Astrid, but I'm open. Since I just bought my flight, I'd
>>>> like to book hotel soon as well.
>>> Matthew? :)
>> Yes, I thought O-Hand Gang is completely coming as well and
>> it'd be nice if we would share breakfast. No?
> 
> Matthew doesn't know what we're doing and probably won't for a while
> yet. We're not sure exactly who will be there atm although I will be :).
> Breakfasts were expensive at the Novotel so I'd be tempted by the Astrid
> if the  breakfasts were reasonable there.

The Astrid says: "All rates include taxes and American Breakfast Buffet" :)

regards,

Koen
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Re: FOSDEM'07

[Michael 'Mickey' Lauer]

>> Matthew doesn't know what we're doing and probably won't for a while
>> yet. We're not sure exactly who will be there atm although I will be :).
>> Breakfasts were expensive at the Novotel so I'd be tempted by the Astrid
>> if the  breakfasts were reasonable there.
> The Astrid says: "All rates include taxes and American Breakfast Buffet" :)

Here we are! Then let's declare the Astrid the official OE developer
hotel for FOSDEM'07.

-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de

Re: FOSDEM'07

[Stelios Koroneos]

>
> So now we need to prepare some marketing materials and posters.
>


If someone could provide the text and some pics for a flyer i could arrange
some of out graphic designers to come up with a couple of ideas.
I can also "sponsor" printing a few hundred of them.

Same for posters etc. (will also need size)


Stelios

Re: FOSDEM'07

[Stelios Koroneos]

Just a reminder for the matter

> >
> > So now we need to prepare some marketing materials and posters.
> >
> 
> 
> If someone could provide the text and some pics for a flyer i 
> could arrange
> some of out graphic designers to come up with a couple of ideas.
> I can also "sponsor" printing a few hundred of them.
> 
> Same for posters etc. (will also need size)
> 
> 
> Stelios

Re: FOSDEM'07

[Leon Woestenberg]

Hello Stelios,

On 12/6/06, Stelios Koroneos <skoroneos@digital-opsis.com> wrote:
> > If someone could provide the text and some pics for a flyer i
> > could arrange
>

(OE Logo goes here)
 OpenEmbedded
     Bake It So.


Leon.

Re: FOSDEM'07

[Michael 'Mickey' Lauer]

Leon Woestenberg wrote:
> Hello Stelios,

> On 12/6/06, Stelios Koroneos <skoroneos@digital-opsis.com> wrote:
>> > If someone could provide the text and some pics for a flyer i
>> > could arrange
>>

> (OE Logo goes here)
>  OpenEmbedded
>      Bake It So.

That's a good one! I'm afraid only certain science fiction fans will
recognize it, but it gave me a serious lough - thanks!! :D

Regards,

:M:
-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de

Re: FOSDEM'07

[Leon Woestenberg]

Hello Michael,

On 12/7/06, Michael 'Mickey' Lauer <mickey@vanille-media.de> wrote:
>
> > (OE Logo goes here)
> >  OpenEmbedded
> >      Bake It So.
>
> That's a good one! I'm afraid only certain science fiction fans will
> recognize it, but it gave me a serious lough - thanks!! :D
>
I'm not a big sci-fi fan myself, so I actually typed a full paragraph
of explanation in there, then decided nah... it would only spoil the
fun for those who recognize it.

On the other hand, for the FOSDEM people, I think we will have a high
hit ratio with this one :-)

I liked the link to BitBake.

Should we stick with one slogan, or should we make up some more?

Leon.




Leon 'likewise' Woestenberg.

Re: FOSDEM'07

[Michael 'Mickey' Lauer]

Leon Woestenberg wrote:
> Hello Michael,

> On 12/7/06, Michael 'Mickey' Lauer <mickey@vanille-media.de> wrote:
>>
>> > (OE Logo goes here)
>> >  OpenEmbedded
>> >      Bake It So.
>>
>> That's a good one! I'm afraid only certain science fiction fans will
>> recognize it, but it gave me a serious lough - thanks!! :D
>>
> I'm not a big sci-fi fan myself, so I actually typed a full paragraph
> of explanation in there, then decided nah... it would only spoil the
> fun for those who recognize it.

> On the other hand, for the FOSDEM people, I think we will have a high
> hit ratio with this one :-)

> I liked the link to BitBake.

> Should we stick with one slogan, or should we make up some more?

I definitely love to stick with it -- it's perfect for flyers,
however for the full A3 poster we should come up with much more stuff.


Regards,

:M:
-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de

Re: FOSDEM'07

[Richard Purdie]

On Thu, 2006-12-07 at 20:04 +0100, Leon Woestenberg wrote:
> Hello Michael,
> 
> On 12/7/06, Michael 'Mickey' Lauer <mickey@vanille-media.de> wrote:
> >
> > > (OE Logo goes here)
> > >  OpenEmbedded
> > >      Bake It So.
> >
> > That's a good one! I'm afraid only certain science fiction fans will
> > recognize it, but it gave me a serious lough - thanks!! :D
> >
> I'm not a big sci-fi fan myself, so I actually typed a full paragraph
> of explanation in there, then decided nah... it would only spoil the
> fun for those who recognize it.
> 
> On the other hand, for the FOSDEM people, I think we will have a high
> hit ratio with this one :-)
> 
> I liked the link to BitBake.
> 
> Should we stick with one slogan, or should we make up some more?

Please feel free to come up with some more. We could use some work on
the advertising side of things and I'm sure we can find uses for other
words too!

I think FOSDEM is geeky enough for the above to work :)

Also if there is anyone else out there interested in helping with this
side of things, speak up!

Cheers,

Richard

Re: FOSDEM'07

[Michael 'Mickey' Lauer]

Ok, let's get it started. Tempus fugit!

Two sites I found helpful are:

http://www.swarthmore.edu/NatSci/cpurrin1/posteradvice.htm

http://www.ncsu.edu/project/posters/NewSite/

I'd like to suggest having at least three huge images on the poster to attract
guys that are wandering buy:

1.) A flow chart illustrating how different file types are mungled
into a flashable image that gets onto your device. For that I have an
idea that I can sketch you on a piece of paper. We'd need someone with
graphic talent to make it look stunning though.

2.) A developer board (without a case) running an OE-built distro
(splash screen on display, either real or cut'n'paste ;)

3.) A mobile phone or a handheld running an OE-built distro (splash
screen on display, either real or cut'n'paste ;)

The rest could be filled with huge text, not much, but enough to show
some of the cool things, i.e. at least

4.) The simplicity of .bb files,
5.) bitbake invocation for one target,
6.) and a [short] example output.

Some buzzwords could be:

* efficiency (takes all the hassle out of cross-compiling, write on
configuration file and leverage ten thousands of packages without
any further "porting")
* conciseness (split nasty things into classes and conf files => use
of abstraction)
* synergie effects (kernel and userland guys coming together, hardware
and software guys meeting in the OE ecosystem, every change benefits a
lot of architectures)
* ... ?

Regards,

:M:
-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de

Re: FOSDEM'07

[Leon Woestenberg]

Michael,

On 12/8/06, Michael 'Mickey' Lauer <mickey@vanille-media.de> wrote:
>
> <poster tips>
>
Any ideas on the size of the target poster (A3, A2-A0?), and the font
size in points or cm?

Which concepts would we want to explain on the poster?

We should first summarize that I think. A graphic artist cannot make a
graphic without knowing what should be shown.

I'm quite noob there, but here's what I understand so far:


BitBake/OpenEmbedded is a set of tools and metadata to easily build
ready-to-deploy kernels, software packages or complete filesystem
images. It relieves the developer from much of the subtleties of cross
compilation and dependencies.

A bitbake recipe describes all tasks to be performed for a package,
and in which order.

A bitbake class implements tasks, can inherit tasks from other classes.

BitBake itself is the task executor, taking care of build-time and
run-time dependencies.

Tasks can be overridden and new tasks can be added.

A default chain of tasks consists of fetch, unpack, patch, configure,
compile, install, package, stage.

OpenEmbedded is a coherent set of classes, many package recipes, and
configurations for targets and distributions. Together with the
BitBake tool this allows you to build kernels and filesystem images
for your targets in an easy way.


Regards,

Leon.

Re: FOSDEM'07

[Leon Woestenberg]

On 12/8/06, Michael 'Mickey' Lauer <mickey@vanille-media.de> wrote:
> Ok, let's get it started. Tempus fugit!
>
> Two sites I found helpful are:
>
> http://www.swarthmore.edu/NatSci/cpurrin1/posteradvice.htm
>
One great tip:

If you must leave your poster, affix a note alerting any viewers to
your expected time of return or telling them where you can be found
(e.g., which bar).

Leon.

Re: FOSDEM'07

[Leon Woestenberg]

> Please feel free to come up with some more. >

BitBake/OpenEmbedded
Cross <strike>Fingers</strike> Tools

(i.e. fingers in strike-thru text)

Leon.

Re: FOSDEM'07

[Leon Woestenberg]

On 12/8/06, Leon Woestenberg <leon.woestenberg@gmail.com> wrote:
> > Please feel free to come up with some more. >
>
    BitBake
Just Add Beer.

Re: FOSDEM'07

[Bastian Ballmann]

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Morning,

just a few ideas of mine:

OpenEmbedded
   Big in a small world

OpenEmbedded
   Because embedded devices want to be free

OpenEmbedded
   Cross Compiling Concerns


happy hacking out there!

balle
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Re: FOSDEM'07

[Tim Bird]

Bastian Ballmann wrote:
> OpenEmbedded
>    Because embedded devices want to be free

I think I understand the sentiment, but this is not
a tag line that will make OE popular with CE companies.
(I'm not sure if that's a goal, but I don't think
we should preclude it.)

=============================
Tim Bird
Architecture Group Chair, CE Linux Forum
Senior Staff Engineer, Sony Electronics
=============================

Re: FOSDEM'07

[Michael 'Mickey' Lauer]

Tim Bird wrote:
> Bastian Ballmann wrote:
>> OpenEmbedded
>>    Because embedded devices want to be free

> I think I understand the sentiment, but this is not
> a tag line that will make OE popular with CE companies.
> (I'm not sure if that's a goal, but I don't think
> we should preclude it.)

May I suggest moving from tag lines to some actual content?

Regards,

:M:
-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de

Re: FOSDEM'07

[Tim Bird]

Michael 'Mickey' Lauer wrote:
> Tim Bird wrote:
>> Bastian Ballmann wrote:
>>> OpenEmbedded
>>>    Because embedded devices want to be free
> 
>> I think I understand the sentiment, but this is not
>> a tag line that will make OE popular with CE companies.
>> (I'm not sure if that's a goal, but I don't think
>> we should preclude it.)
> 
> May I suggest moving from tag lines to some actual content?

I don't understand your question.  I did not suggest a
tagline, but was providing some (hopefully useful) feedback
on one that was suggested.  Is the request for "some actual
content" directed at me or Bastian?

CELF members have been using OE, and CELF has promoted OE
and funded work on OE, at my direction.

=============================
Tim Bird
Architecture Group Chair, CE Linux Forum
Senior Staff Engineer, Sony Electronics
=============================

Re: FOSDEM'07

[Michael 'Mickey' Lauer]

Tim Bird wrote:
> Michael 'Mickey' Lauer wrote:
>> Tim Bird wrote:
>>> Bastian Ballmann wrote:
>>>> OpenEmbedded
>>>>    Because embedded devices want to be free
>> 
>>> I think I understand the sentiment, but this is not
>>> a tag line that will make OE popular with CE companies.
>>> (I'm not sure if that's a goal, but I don't think
>>> we should preclude it.)
>> 
>> May I suggest moving from tag lines to some actual content?

> I don't understand your question.  I did not suggest a
> tagline, but was providing some (hopefully useful) feedback
> on one that was suggested.  Is the request for "some actual
> content" directed at me or Bastian?

Heh, at the tagline guys, of course.

Regards,

:M:
-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de

Re: FOSDEM'07

[Stelios Koroneos]

I would appreciate any photos from devices running OE and also any photos
you think can be used.
(i.e displaying initial logo etc)
The higher the resolution the better.

please send them to skoroneos at digital-opsis dot com

I'll try and get a draft leaflet design by early next week

Re: FOSDEM'07

[Michael 'Mickey' Lauer]

Tim Bird wrote:
> CELF members have been using OE, and CELF has promoted OE
> and funded work on OE, at my direction.

I'm aware of that and it's a very good thing. I can't wait to see some
open CE devices using OE appearing. I have some ideas in the pipeline
I'd like to seen realized, but I don't know who would be interested.
Perhaps we can talk a bit next year. Atm., I'm 100% enaged in the OpenMoko
project.

Can you make it to FOSDEM'07, btw.?

Regards,

:M:
-- 
Michael 'Mickey' Lauer | IT-Freelancer | http://www.vanille-media.de